Top 7 Ways to Market Your Cosmetic Dentistry Services

Cosmetic dentistry has become a highly competitive field with the sudden skyrocketing public interest, increase in over-the-counter cosmetic dental products, and the growth in dental practice marketing. Here are top 7 marketing tips that will help you promote your practice as the leading cosmetic dentistry service provider in your area.

Showcase Before-and-After Images

Display the before-and-after pictures or videos of your happy cosmetic dentistry patients on your website and social media platforms. Your photo galleries will have a significant impact on prospective patients.

Try Cross-Promoting

Cross-marketing your cosmetic dentistry services with related businesses can be highly productive. You can partner with orthodontists, beauty salons, spas, or plastic surgeons to further promote your services. It’ll be a win-win for both of your businesses.

Get Patient Referrals

Being a great cosmetic dentist is considered the best way to self-promote and grow your practice. When your patients are fully satisfied with their cosmetic dentistry treatment results, ask for a referral.

Share Services on Social Media

You can consider running ads on social media to target people in your area who are interested in beauty, health, and cosmetic surgery. You can share photos of your patients’ treatment results on your practice’s social media pages with their permission.

Build Your Professional Reputation

Answer questions on cosmetic dentistry procedures by writing articles for websites or local publications, or joining dental care forums. Promote cosmetic dentistry procedures offered at your practice through local TV stations, radio shows, newspapers, and video series on YouTube.

Focus on the Benefits

Focus on your marketing efforts to highlight the benefits of your cosmetic dentistry services. This will help you emphasize on the benefits of a cosmetic dentistry procedure like self-confidence, an attractive smile, or a youthful appearance to your prospective clients.

Use Online Reviews

You can promote your cosmetic dentistry services by encouraging happy patients to provide an online review of your practice and the results of their cosmetic treatments. Some online reputation management tools automatically send surveys to your patients and redirect them to review sites like Yelp and Google. More patients are likely to choose your practice if they see your business’s high ratings.

The right marketing strategies and excellent customer service will improve the inflow of patients looking for cosmetic dentistry services at your practice. Use the tips given above to improve and grow your dental practice.


You may also like to read:

What Steps Should You Consider When Patients Cancel Their Appointments?

Dental Appointment Reminders: Which Method Works the Best?

My Dentistry Journey So Far


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Steffany Mohan, DDS

Dr. Steffany Mohan, DDS is a highly accomplished dentist, speaker, and coach in dentistry and has been practicing for around 22 years in West Des Moines, IA. She is renowned for her achievements in implant practice management and has established Plaza Dental Group as among the busiest and most thriving dental offices in Iowa