How to Create a Perfect Email Newsletter for Your Dental Practice

You may think that providing high-quality, customized, and affordable dental care in a friendly environment is enough to get your patients back to your office for regular treatments. However, besides this, you should also focus on creating dental newsletters, which help to retain existing patients and bring new patients into your dental practice. 

Here are some tips to create a perfect email newsletter for your dental practice:

1. Determine the Frequency 

You need to determine whether you will send an email newsletter weekly, monthly, or once in three months. You can send newsletters at various frequencies to see which works with your schedule and gets the best results for your dental practice.

2. Collect Email Addresses

You cannot send emails to your patients without their consent. When they visit your office, you can collect their email addresses and send newsletters only to interested patients.

3. Hire an Email Marketing Service

Your dental practice needs an effective email marketing campaign to educate patients, reinforce your credibility, and encourage referrals. It is better to hire a marketing service that has more expertise in creating and managing dentist newsletters.

4. Create Effective and Engaging Content

Your dental newsletter should contain customized and relevant content about your practice including:

  • Useful information such as oral health tips to take care of teeth and gums, teeth-whitening techniques, causes and symptoms of dental problems such as cavities, oral cancer, and more.
  • Special offers and discounts on cosmetic dentistry procedures
  • News about new technologies, change in business hours, and new staff
  • Links to your website URL and social media websites
  • Tips for parents to take care of their kids’ dental health and overcoming their fear of visiting a dentist

5. Include Call-to-Action in Every Newsletter

The call-to-action buttons will encourage readers to do what you want them to do. You can include call-to-action messages like “Read more about our practice”, “Call us to schedule a dental appointment”, “Follow us on social media”, and “Share this newsletter to a friend.” 

6. Request New Referrals

You can request new patient referrals and thank your patients for their referrals in every newsletter.

7. Promote Events

Promote upcoming events and celebrations that you are sponsoring or organizing. Your patients may attend those events.

8. Use Analytics

Your email marketing service will offer a report each month that details the progress of your dental email marketing campaign. The report includes how many people opened the emails and clicked on the links. Based on this information, you can customize your marketing campaign to get the desired results. 
You can send weekly or monthly dental newsletters to your patients to keep them informed about your new services, dental health tips, special offers, office events, and more. 


You may also like to read:

How to Know Your Dental Office Waiting Room Needs a Makeover

Top 7 Ways to Market Your Cosmetic Dentistry Services

How to Handle Unhappy Patients in Your Dental Office


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Steffany Mohan, DDS

Dr. Steffany Mohan, DDS is a highly accomplished dentist, speaker, and coach in dentistry and has been practicing for around 22 years in West Des Moines, IA. She is renowned for her achievements in implant practice management and has established Plaza Dental Group as among the busiest and most thriving dental offices in Iowa