How to Choose the Best Location for Your Dental Office
When you are about to open a dental office, an important thing to consider is the location of the facility. Selecting the best location for opening a dental clinic is important for your practice’s success and productivity. When selecting the location, you must consider whether it has key attributes for your practice, is easy to find, sufficient space for parking, and more.
Here are a few tips that will help you choose the best location for your dental office:
1. Local Competition
You should consider the other dentists in the location and the ratio of patients to dentists. Be sure to also check if the existing dental practices are meeting patients’ needs. Sometimes, local competition may work in your favor. If there is a soon-to-be-retired dentist, you might have an opportunity to buy the patient records when the clinic decides to close. You can look into the marketing plans of the existing dental practices in the location to get an idea about how to target patients and get more business.
2. Services and Demographics
Understand your target demographic when you open a dental office. Use your target demographic data to identify locations with families and individuals who can fit the profile of your ideal patients. If it is a cosmetic dental practice, you will need to choose the location where residents have money to spend on these procedures. If you are a pediatric dentist, choose the location near expanding communities. Knowing your target demographic and where they are located will help you find the right location for your practice.
3. Accessibility and Outdoor Signage
The location you choose should be easy for your patients to find. Do not choose a building that is located on a busy street or out of view as it can impact the ease of access for your patients. Compare the location with thoroughfares and major highways in the area and consider the nearby buildings that might bring in more business for your practice. Make sure you know where you will place your business sign. Choose a location that can get you free advertising from the traffic on the street.
If you signed a non-compete agreement with the dental practice you worked with previously, make sure that your new dental office is not within the geographical area mentioned in the agreement.
The ideal location is key to the success of your dental practice as well as the patient’s experience. Considering these factors will help you choose the best place to open a dental clinic.
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